A month long RQ3 Campaign was launched from April 11, 2016. The media for this campaign included ATL, BTL and Digital Marketing.
RQ3 TVC is currently being aired during prime time on major TV channels such as HBO, ARY Digital, ARY News, SAMAA, ABB TAKK, and GEO News. Outdoor installations have also been strategically placed in the 10 largest cities nationwide.
As a part of the RQ3 Campaign, brand activation has been planned in 5 major metropolitan areas across Pakistan i.e; Karachi, Lahore, Islamabad, Faisalabad, Multan. The activity has been developed to highlight our lubricant products and Total’s domination in the motor sports arena.