Total PARCO Signs Strategic Partnership with Red Bull

Total PARCO has announced a new strategic partnership with Red Bull Pakistan, which was formalized on January 31st, 2024. This collaboration marks a significant advancement in the expansion of Total PARCO’s FMCG offerings and the enhancement of customer experience across its wide network of service stations.

The agreement, signed by CEOs Mr. Asif Iqbal and Mr. Taimour Afaq, creates a mutually beneficial scenario. Red Bull will gain access to Total PARCO’s extensive network, the largest C-Store chain in Pakistan, while Total PARCO Shop Operators will have exciting sales opportunities.

The partnership aligns with Total PARCO’s commitment to customer-centricity. By offering a broader range of high-demand products and attractive offers, the company aims to enhance the experience for its valued customers.

Total PARCO is confident that this collaboration will bring substantial value to both parties and positively impact the FMCG landscape in Pakistan. Further updates on this exciting partnership are anticipated.

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