20/06/2020 Press release
TOTAL PARCO unveils its new TOTAL Lubricants cans
Lahore, 20th June, 2020 — New colors, new labels and a more ergonomic design: that’s what you’ll find on the new can that Total PARCO has unveiled for its entire range of TOTAL lubricants.
In addition to these design developments, the TOTAL Group continues to contribute towards becoming the major in responsible energy. In particular, a reduction in the weight of cans will prevent the emission of 9,500 tons of CO2 equivalent* each year owing to raw materials savings.
A can at the forefront of innovation
The new TOTAL cans are a major step forward! They’re more practical and easier to read, with an attention to detail that aids consumers by showcasing the product’s premium quality.
Who hasn’t found himself looking at a row of engine oils on the shelf, unsure of which product to choose? With the new TOTAL cans, consumers can identify the product they need at a glance, thanks to the color coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. Buyers can then zoom in on the product they need by checking the new label, which is much clearer and easier to read.
A unique label designed to look like a dashboard
The essential product information curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals and a QR code that can be used to confirm the product’s authenticity in a flash. It’s a label unlike any other and a radical advance in relaying information about the lubricants.
Better ergonomics for an enhanced customer experience
The new can offers a new design with a more ergonomic handle that makes it easier to grasp and carry.
The cap has been functionally redesigned as well, to make it easier to fill the oil sump when replacing or topping up.
“We have always offered products that are very simple for customers to decipher,” says Jean Parizot, Vice President Automotive at Total Lubricants. “But today’s shoppers need different information about products and how to use them, so we decided to redesign our cans by giving them a new shape, color and label. The challenge was to maintain a distinctive design so consumers find it even easier to identify our TOTAL products. I think we achieved our goal, and the results are on a par with our lubricant’s performance — in other words, excellent!”
The new TOTAL Lubricants cans are being rolled out gradually in the Pakistani market beginning in June 2020.
*calculated on the basis of volumes and ADEME CO2 conversion factor.
About Total PARCO Pakistan Ltd.
Total PARCO Pakistan Ltd (TOTAL PARCO) is a joint venture between Total Marketing & Services and PAK ARAB REFINERY LTD (PARCO). Total PARCO, the largest international oil marketing company in Pakistan with the second largest network of more than 800 retail outlets across the country. With a comprehensive offer, ranging from high quality products (fuels , lubricants etc) and services, Total PARCO is at the service of both Retail and B2B customers in Pakistan. Total PARCO Pakistan Limited is committed to human development, quality, reliability and operational safety for its employees, contractors and business partners.
About PAK ARAB REFINERY COMPANY (PARCO)
PARCO, is Pakistan’s most modern refinery, with a capacity of 100,000 BPD, which constitutes 25% of the country`s refining capacity and over 2000 kms of cross country pipeline network (including its JV subsidiary Pak-Arab Pipeline Company Limited (PAPCO) with a strategic storage of over one million tons.
About the Marketing & Services Division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 107 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 14,000 service stations in 82 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a broad energy group that produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.
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This press release, from which no legal consequences may be drawn, is for information purposes only. The entities in which TOTAL S.A. directly or indirectly owns investments are separate legal entities. TOTAL S.A. has no liability for their acts or omissions. In this document, the terms “Total” and “Total Group” are sometimes used for convenience where general references are made to TOTAL S.A. and/or its subsidiaries. Likewise, the words “we”, “us” and “our” may also be used to refer to subsidiaries in general or to those who work for them. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TOTAL S.A. nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise.